Empowering Women in the Outdoor Industry: Female Owned Businesses Making a Difference
Empowering Women in the Outdoor Industry: Female Owned Businesses Making a Difference
Empowering Women in the Outdoor Industry: Female Owned Businesses Making a Difference
By The Western Wild Crew
By The Western Wild Crew
The outdoor industry has traditionally been male-dominated, with women often feeling excluded from outdoor activities and gear. However, in recent years, brands have been working to change this by empowering women in the outdoor industry. Female entrepreneurs starting their own business, women creating gear specifically designed for women, women in outdoor marketing, and brands supporting women-led initiatives, these brands are making a difference in the industry and helping to break down barriers for women in the outdoors.
Tough Cutie
Premium Socks Made in the USA by Women for Women
Female Owned
Made in the USA
Tough Cutie is a USA-made company producing active lifestyle socks designed for women, by women. It is the first and only women-owned sock brand with a majority women-owned value chain, effectively positioning itself as one of the highest-impact brands in terms of economic equality in the outdoors industry.
Alpine Fit
Female-owned, outdoor adventure apparel for different body shapes.
Female Owned
Made in the USA
Climate-Neutral Certified
Alpine Fit prioritizes reducing and eliminating waste throughout its design and production process. They utilize non-plastic packaging, design garments with minimal fabric waste through strategic pattern shapes, and cleverly engineer leftover fabric scraps into additional products. To minimize their environmental impact, Alpine Fit sources raw materials from recycled fibers and consolidates shipments whenever possible.
Alpacka Raft
Packrafts for any adventure
Female Owned
Made in the USA
Alpacka Raft focuses on durable and long-lasting inflatable packrafts, which can contribute to sustainability by reducing the need for frequent replacements.
GoodSam Foods
Food that good for you, good for farmers and good for the planet.
Female Owned
Certified B-Corp
Certified Organic
GoodSAM prioritizes offering healthy products that consumers can feel good about eating. Their focus is on using organic and non-GMO ingredients throughout their product line.
Alluvia Raft
Durable inflatable boats
Female Owned
Alluvia want to become the outdoor exploration company that provides you with the gear to reduce the barriers of entry so we can all enjoy being outside in any way that we love. The company manufactures packrafts that can be packed small enough to fit in your backpack, making them easy to store and transport.
Alpine Parrot
Technical outdoor wear for women in sizes 14-30
Female Owned
Alpine Parrot started in 2019 as a response to the lack of size and ethnic diversity in outdoor apparel. In their word, " we think it's silly that people still walk out of outdoor specialty stores, unable to find anything that fits."
Wild Rye
Bike apparel and accessories
Female Owned
Certified B-Corp
Wild Rye prioritizes empowering women in the outdoors while minimizing their environmental footprint. They are committed to an ethical and sustainable supply chain, using only premium materials that ensure their clothing is long-lasting and reduces textile waste. Read more about their everyday sustainability practices below.
The outdoor industry has traditionally been male-dominated, with women often feeling excluded from outdoor activities and gear. However, in recent years, brands have been working to change this by empowering women in the outdoor industry. Female entrepreneurs starting their own business, women creating gear specifically designed for women, women in outdoor marketing, and brands supporting women-led initiatives, these brands are making a difference in the industry and helping to break down barriers for women in the outdoors.
Tough Cutie
Premium Socks Made in the USA by Women for Women
Female Owned
Made in the USA
Tough Cutie is a USA-made company producing active lifestyle socks designed for women, by women. It is the first and only women-owned sock brand with a majority women-owned value chain, effectively positioning itself as one of the highest-impact brands in terms of economic equality in the outdoors industry.
Alpine Fit
Female-owned, outdoor adventure apparel for different body shapes.
Female Owned
Made in the USA
Climate-Neutral Certified
Alpine Fit prioritizes reducing and eliminating waste throughout its design and production process. They utilize non-plastic packaging, design garments with minimal fabric waste through strategic pattern shapes, and cleverly engineer leftover fabric scraps into additional products. To minimize their environmental impact, Alpine Fit sources raw materials from recycled fibers and consolidates shipments whenever possible.
Alpacka Raft
Packrafts for any adventure
Female Owned
Made in the USA
Alpacka Raft focuses on durable and long-lasting inflatable packrafts, which can contribute to sustainability by reducing the need for frequent replacements.
GoodSam Foods
Food that good for you, good for farmers and good for the planet.
Female Owned
Certified B-Corp
Certified Organic
GoodSAM prioritizes offering healthy products that consumers can feel good about eating. Their focus is on using organic and non-GMO ingredients throughout their product line.
Alluvia Raft
Durable inflatable boats
Female Owned
Alluvia want to become the outdoor exploration company that provides you with the gear to reduce the barriers of entry so we can all enjoy being outside in any way that we love. The company manufactures packrafts that can be packed small enough to fit in your backpack, making them easy to store and transport.
Alpine Parrot
Technical outdoor wear for women in sizes 14-30
Female Owned
Alpine Parrot started in 2019 as a response to the lack of size and ethnic diversity in outdoor apparel. In their word, " we think it's silly that people still walk out of outdoor specialty stores, unable to find anything that fits."
Wild Rye
Bike apparel and accessories
Female Owned
Certified B-Corp
Wild Rye prioritizes empowering women in the outdoors while minimizing their environmental footprint. They are committed to an ethical and sustainable supply chain, using only premium materials that ensure their clothing is long-lasting and reduces textile waste. Read more about their everyday sustainability practices below.
Article Originally Published: Mar 8, 2024
Article Originally Published: Mar 8, 2024